Sarah Jessica Parker: Getting Started

March 31, 2019

Sarah Jessica Parker

Sarah Jessica Parker talks to us about how she stepped into the role of designer and creative director of the SJP Collection, after years of playing her shoe obsessed character Carrie Bradshaw on the show Sex and the City. She shares insights and valuable lessons she gained from knowing her fans to now knowing her customers, and why getting started is the hardest part of building a business.