When I started out in my career, there were so many articles and news reports, events, training and speakers sharing how to engage and manage millennial workers. And over the years I have seen this same focus extend to Generation Z. Companies want to and need to engage the next generation, many of whom want businesses to change their approach to sustainability, equity and corporate social responsibility for the better.
The challenge is there isn’t a quick fix to tackling the problem. All too often companies claim to have engaged young people about a product or service, yet these very young people are absent from decision making processes. All to often companies have a preconceived notion of what it means to sell to young people that ends up being condescending and patronising. Hashtags and snapchat alone won’t be enough to engage the next generation. What companies need are leaders who know how to listen, engage and value the age diversity of their entire organisation.
Joining us on todays episode is Melissa Kilby, Executive Director of Girl Up the global leadership development organization transforming a generation of girls to be a force for gender equality and social change. Since 2010, Girl Up has developed 75,000 girl leaders in 120 countries and all 50 U.S. states and has raised more than $27 million for girls’ leadership programs and impact partners at the United Nations.
As a next gen leadership expert, Melissa will unpack the common mistakes companies make when trying to engage the next generation of change makers and what each of us can do bridge the age gap at work.